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| COO of Ethiopian Ato Tewolde G. Mariam (right), with Mr.Alex Goslar Director of Goslar and Associates Co. Ltd |
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Ethiopian Gears Up for Brand Repositioning Project
February 28, 2007 - Addis Ababa, Ethiopia
Ethiopian has started a new project to enhance the master brand 'Ethiopian’ based on its existing strong brand values. For the project, Ethiopian chose Goslar and Associates Co. Ltd., a branding agency based in Bangkok. The master Brand will include the creation of a road map for Brand repositioning program in line with Ethiopian Mission, Vision and Value Statements.
As part of the branding project, GA will provide the best branding advice, identify brand positioning for Ethiopian which will include an investigation of existing brand values of Ethiopian and the distinguished characteristics which makes Ethiopian unique.
Ato Tewolde G. Mariam Chief Operating Officer of Ethiopian Airlines and Mr.Alex Goslar Director Goslar and Associates Co. Ltd signed the agreement at Ethiopian headquarter on Friday, February 23, 2007.
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